Case study

+250% restaurant sales growth in 90 days

A single restaurant brand grew sales by 250% within 90 days through menu optimisation, delivery app management and targeted campaigns. The client is confidential under agreement.

Situation

The brand had demand but no reliable sales system: the menu was not built for delivery, platform presence was managed reactively, and marketing spend was not tied to sales outcomes.

Diagnosis

  • Menu structure and pricing were not aligned with delivery economics
  • Platform visibility, availability and offers were managed without a plan
  • Campaigns were measured by reach, not by orders and contribution

Intervention

  • Menu optimisation: item mix, pricing and presentation rebuilt for the delivery basket
  • Delivery app management across the platforms the brand sells on
  • Targeted campaigns tied to specific items, dayparts and catchments

Result

Sales grew 250% within 90 days, with the growth coming from the channels and items the team can keep operating after the engagement.

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