Most multi-unit operators in KSA make decisions on monthly P&L meetings — 30 days too late. By the time you spot a slipping branch, you've already lost a month of margin.
§The 4 data sources
(1) POS exports — daily order volume + ticket size. (2) Aggregator dashboards — platform rank, ratings, prep-time. (3) Marketing platforms — spend, impressions, ROAS. (4) Inventory + labor — your operating leverage. Most clients only look at (1).
§Build the daily scorecard
One screen, one glance, every morning. Top row: yesterday's revenue vs target by branch. Middle row: aggregator rank movement. Bottom row: COGS variance. If any cell turns red, someone owns the action by 11am.
§Cohort retention is the holy grail
Track customers by acquisition month and watch their reorder behavior over 90 days. Most operators have no idea their 'busy' Friday nights are 80% one-time orderers. Real growth is repeat behavior — and it's the one number aggregators won't show you for free.
