We've launched loyalty programs for 20+ KSA F&B brands. The simplest model wins every time: a single, achievable goal with a meaningful reward.
§The 5/1 model
Buy 5, get 1 free. No tiers, no points, no expiry. Customers can mentally calculate their progress. It works because it's legible. We've tested points-based systems against 5/1 — the simpler model wins on redemption rate by 40%+.
§The hidden lever: reward design
Don't reward with the product they already buy. Reward with a discovery item — a new SKU, a seasonal special, an upgrade. This expands the customer's repertoire and lifts long-term AOV.
